Brand and business logo design, new brand Ottawa REDBLACKS analysis
Add the new Ottawa franchise in the CFL reason to celebrate for fans of Canadian Football, most, but the announcement of the new team name, and the logo was concluded with some controversy.
Design a sports and uniform logo is probably one of the most difficult for a designer challenges because the public is so deeply and emotionally invested in the product.
No matter which spell on the drawing board will epic logo always private fans want for their beloved franchise and surely will be achieve with contempt, at least at the beginning.
In the case of the Ottawa franchise, critics were mainly aimed towards the choice of the name REDBLACKS. Team President Jeff Hunt, had this to say about the decision of the appointment:
"I like the fact that it is a single word, a word that you invented. I heard a lot of ideas.
I wanted something we could own, distinctive. Every day we hear from people who say: ' you don't like me at first, but it grew on me. «» I hope that will be how will be the market. »
Generally, sports teams are named after some regionally relevant speaks of the area, history, geography or local wildlife.
In this way, the brand of equipment can take civic pride to enhance the brand and to be the incarnation of not only a team sport, but the representation of collective pride in the same region.
They were some of the alternative suggestions for Ottawa
National
Rush
Travelers
Rafters
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